Episode 113. How to Communicate the Value of Your Product or Program to a Potential Customer

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Wondering how you can communicate the value of your product to a potential customer?

The value of your product or program is a huge part of how you should approach pricing. In this episode of Your Million Dollar Side Hustle, I’m sharing how you can communicate the value to your customers so that you can price it based on what it’s really worth and generate passive income.

So many people misunderstand what the value of your program actually is, and it’s important that you understand it yourself so that you can price your program correctly for profitability and communicate that to your ideal customers.

In this episode, we discuss:

  • What the value of your program actually is
  • How to use value stacking to increase the value of your program
  • Ways to come up with your dollar value
  • Why you should include the ROI 
  • Whether you should discount your product or not

I hope you found this episode helpful! If you’re needing to increase the price of your product so that you can utilize paid ads and generate passive income, using the tips I shared in today’s episode will help you do it. 

If you want more help with determining the value of your product, make sure to check out Powered By Passive Academy by going to poweredbypassiveacademy.com.


Resources Mentioned:

Check out the $100 Million Offers book

Free Training: How I Built a $1 Million Online Course

Learn more about Powered by Passive Academy

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Other Episodes You’ll Enjoy:

112. How to Price Your Course, Membership or Coaching Program

111. Selling to a Small Niche or Large Broad Audience, Which Is Easier?

110. Struggling to Sell Your Online Program? This Is Why.

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hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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