Episode 112. How to Price Your Course, Membership or Coaching Program

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Do you know how to price your online course, membership, or coaching program?

Pricing is something that people ask a lot of questions about in my Powered by Passive Academy community, so in this episode of Your Million Dollar Side Hustle, I’m diving into the topic so you can price your program with confidence.

Specifically, I want to walk you through steps and things that you need to be thinking about when it comes to pricing your program that you might not have considered before.

It’s so important to price your product for profitability and scalability. And if you struggle with your money mindset, you’re going to want to tackle that first. After you’ve done that, you can focus on pricing using the five things I’ve included in this episode to find the right price for your product.

In this episode, we discuss:

  • The biggest issue I see when it comes to pricing
  • The five things to consider when pricing your product
  • What you need to understand about what your competitors are doing
  • Why pricing is based on perceived value
  • What happens when students have more skin in the game
  • What you need to know about profitability 
  • How to price your first launch

I hope you found these tips helpful! Remember, sales and revenue are great, but profitability is what really matters. These tips will help you price your program with profitability in mind. 

If you want more help pricing your program for profitability, make sure to check out Powered By Passive Academy by going to poweredbypassiveacademy.com.


Resources Mentioned:

Check out the book You Are A Badass

Free Training: How I Built a $1 Million Online Course

Learn more about Powered by Passive Academy

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111. Selling to a Small Niche or Large Broad Audience, Which Is Easier?

110. Struggling to Sell Your Online Program? This Is Why.

109. 30 Content Ideas in 30 Minutes

Konchar-Anna-26 (1)

hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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