Episode 155. Q1 State of the Industry (Replay of our Facebook & Instagram Ads Coaching Call)

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Wondering what the latest trends are in the world of Facebook and Instagram ads? 

The fundamentals of Facebook and Instagram ads haven’t changed in years, but the trends and features in the ad space change daily.

In this latest episode of Your Million Dollar Side Hustle, I’m sharing a recording of my Q1 State of the Industry Call with myself and two ads coaches from my program, Lindsay and Kelly.

We dove into everything you need to know about what is and isn’t working right now so that you can be up to date on the latest and greatest in the world of Facebook and Instagram ads.


In this episode, we discuss:

  • What you need to know about Advantage+ 
  • Who this feature is for and when it’s best to skip it 
  • Optimizing for sales instead of leads 
  • Why accurate data is so important
  • How to balance the cost per lead or cost per click and quality 
  • Why it’s so important to focus on your messaging 
  • What we need to understand about AI and ads 
  • What to expect with your ads since it’s an election year
  • The organic Reels and ad copy combination 
  • Answers to your questions on ad placement and seasonality

I hope you enjoyed this conversation with Kelly and Lindsay! It’s so important that we stay up to date on what’s working if we want to be successful, so I’m excited to be bringing this conversation to you all. 

If you are looking for more support like this for your online business, make sure to check out my program Powered by Passive Academy, or take my free training to learn how I built a $1 million online course.

Resources Mentioned:

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hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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