Episode 156. Memberships vs. Courses, and the Model I Use in My Business

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Should you start a membership or a course? 

This is a question many online business owners have to ask themselves, and in this episode of Your Million Dollar Side Hustle, I’m diving into my thoughts. 

I’ll share the pros and cons of each and the model I have used in my business for many years that combines the pros of both to maximize your income and decrease your risk. 

From an outside perspective, memberships and courses look like they’re a very similar model. But from my experience and from working with my clients, they’re very different. You need to really understand the ins and outs of both of them to figure out which one is best for you.


In this episode, we discuss:

  • The pros and cons of using a membership model
  • Ways to increase your retention and profit on your membership 
  • The main differences between a course and membership 
  • The pros and cons of selling a course 
  • The hybrid option that works best for my business and why I love it

I hope you enjoyed this deep dive into the pros and cons of memberships and courses and the hybrid model that I use in my business so that I can get the benefits of both. 

Make sure to take some time and figure out what is going to be best for you and your audience before you commit to one model. If you have experience with these models in your business, head over to Instagram and tell me what you think and what works for you! 

If you are ready to get started on your online business, head over to my free training to learn exactly how I built a $1 million online course!

Resources Mentioned:

Free Training: How I Built a $1 Million Online Course

Learn more about Powered by Passive Academy

30-day Free Trial of Kajabi, the number one tool I use in my business


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Other Episodes You’ll Enjoy:

155. Q1 State of the Industry (Replay of our Facebook & Instagram Ads Coaching Call)

154. Multi-Million Dollar Membership Secrets with Kayse Morris of CEO Teacher

153. The Evergreen Funnel Every Course Creator Needs in 2024

Konchar-Anna-26 (1)

hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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