Episode 117. $178,000 Launch + How to Use Challenges to Sell Your Online Programs with Lindsay Bowden

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Have you ever considered using challenges to sell your online program?

In this episode of Your Million Dollar Side Hustle, I sat down with special guest Lindsay Bowden to talk about how she went from being a high school math teacher to a successful online course creator and how she uses challenges to get people excited and engaged in her offer.

Lindsay is the face and voice behind Meet the Bowdens, a company she started to help families build a life they love. She is a toddler mama, travel lover, and former high school math teacher turned full-time entrepreneur.

She created a course for math teachers in 2019 that allowed her to quit her job and retire her husband. Now, she’s on a mission to help other families create and launch a course about whatever they’re knowledgeable and passionate about so they could build a life of freedom.

In this episode, we discuss:

  • How Lindsay got started selling online courses
  • The challenges Lindsay used to generate tons of new leads
  • The key factor to finding success with challenges
  • The genius way Lindsay maintains engagement during her challenges
  • Tips for deciding what to teach in your challenges that will lead to sales
  • The value Lindsay packs into her signature program 
  • Why hiring a mentor pays off 
  • What Lindsay’s team looks like and the tools she uses to automate sales

I hope you enjoyed this episode with Lindsay! Her story of going from a high school math teacher to a $178,000 launch is so inspiring. She can do it, and you can too! 

If you want to learn more from Lindsay, make sure to follow her on Instagram. You can also get her list of 100 profitable online course niche ideas. 

If you want to learn more about how I built a $1 million online course, make sure to check out my free training here!


Resources Mentioned:

Visit Lindsay’s website

Follow Lindsay on Instagram

Follow Lindsay on Facebook

Get Lindsay’s free list of profitable online course ideas

Free Training: How I Built a $1 Million Online Course

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114: Advisori Insiders Pro Is 5 Years Old! Lessons I’ve Learned along the Way

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hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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