Episode 137. How to Use Paid Ads to Promote Your Podcast with Ellen Yin

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Wondering how you can take control of your podcast growth? Paid ads may be just the thing you need! 

In this episode of Your Million Dollar Side Hustle, I had the pleasure of sitting down with Ellen Yin to talk about how you can grow your podcast with the power of paid ads. 

Ellen knows a lot about thinking of podcasts as a product and growing it exponentially, and in this episode, she’s sharing all of her best tips and insights. 

Ellen Yin’s journey from “Cubicle to CEO®” began when she quit her corporate marketing job five years ago…without a backup plan.

After landing her first freelance marketing client a month into her job search, she swore off sending out resumes for good. By reinvesting her profits back into the business over and over again, she bootstrapped that first $300 client project into over $1.5 MILLION dollars in revenue by age 27.

To date, she’s mentored over 10,000 students through her online programs.

Catch her every Monday and Wednesday on the Cubicle to CEO® podcast, where she brings you one new income growth strategy that’s been successfully tested by a top entrepreneur or leader.


In this episode, we discuss:

  • How Ellen fell into entrepreneurship and how she grew her business
  • What you need to know if you’re ready to pivot
  • How Ellen shifted her focus to media rather than products and coaching
  • The movement toward relationship marketing
  • The true power of paid advertising
  • What’s working right now with digital products
  • Why Ellen is a believer in slow funnel, low-ticket offers
  • How Ellens team has evolved over time
  • How paid ads can grow your podcast

I hope you enjoyed this episode with Ellen! It is so inspiring how she has never been afraid to pivot her business to align with her life. If you are interested in learning more from her, make sure to take the quiz to find out your CEO style, you can find it here. I also highly recommend you check out her podcast! 

If you are ready to start or grow your business, make sure to check out my free training to learn how I built a $1 million online business here!


Resources Mentioned:

Visit Ellen’s website

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Follow Cubicle to CEO on Instagram

Follow Ellen on YouTube

Listen to the Cubicle to CEO podcast

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Other Episodes You’ll Enjoy:

136. Are Facebook & Instagram Ads the Answer You’ve Been Looking For?

135. How to Build an Agency with Jordan King of Scaling with Ease

134. How I Started My Business as a Freelancer

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hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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