Episode 138. How to Tell Stories That Sell

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Looking for an excellent way to connect with your potential customers? Stories may be just the thing you need. 

In this episode of Your Million Dollar Side Hustle, I’m diving into using stories to sell your online course, membership, coaching program, or even your service. 

The truth is, no one really teaches you how to sell. I have a lot of experience with marketing, but marketing and selling are two different things. 

If you focus on storytelling and connection, you can have a lot more success when it comes to selling your offer. This is something most people struggle with so I want to share some tips in this episode so you can nail it every time.


In this episode, we discuss:

  • What your webinar should really include in order to sell your program
  • The language you should be using when speaking to your audience
  • The power of connecting with the pain points of your ideal customer
  • An example of how to use storytelling in your messaging
  • How to use the STAR Method to improve your storytelling

I want you to take the STAR framework and apply it to something this week like a webinar, email, or social media post. Then I want you to share with me how it went! Was it helpful? Could you tell the difference? Did you get different feedback? I’d love to know! Hop on Instagram and DM me. 

If you’re looking for other resources to help you build your storytelling skills, one of the go-to books for this is Storybrand by Donald Miller. You can find it here. 

If you are ready to take action and start building your business, check out my free training to learn how I built a $1 million online course!


Resources Mentioned:

Get Donald Miller’s book on storytelling

Free Training: How I Built a $1 Million Online Course

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Other Episodes You’ll Enjoy:

137. How to Use Paid Ads to Promote Your Podcast with Ellen Yin

136. Are Facebook & Instagram Ads the Answer You’ve Been Looking For?

135. How to Build an Agency with Jordan King of Scaling with Ease

Konchar-Anna-26 (1)

hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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