Episode 125. A Breakdown of Jenna Kutcher’s Biggest Launch

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What would Jenna Kutcher’s biggest launch look like if her following were the size of yours?

In this episode, I’m breaking down the numbers behind Jenna Kutcher’s biggest launch. She shared these numbers on her podcast and I want to do a breakdown over here because I think it will be helpful for us to take a closer look at the data she shared and unpack what it would look like for a smaller business.

We often see people sharing their big numbers but it’s important for us to understand the small numbers that created that result. I think you’re going to be surprised by what you learn.

This is a great opportunity for you to see an example of how to analyze your own data and use it to inform your marketing decisions.


In this episode, we discuss:

  • The numbers behind Jenna Kutcher’s biggest launch 
  • Putting big numbers in context 
  • How you can use Jenna’s numbers to better understand your own 
  • What Jenna’s numbers would look like for someone with a smaller following 
  • Why you can’t launch over and over again to a warm audience 
  • The power of ads and email lists 
  • Where to focus your marketing efforts

I hope this sparks your curiosity and creativity around your own data and gets you thinking about what your numbers are telling you. Your biggest launch might not look like Jenna Kutcher’s and mine doesn’t either, but guess what? That’s a great thing! We’re all paving our own paths to success and I hope we can learn from each other as we go. 

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hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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