Episode 101. [Behind the Scenes] Preparing for our January Promotion

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Have you ever wondered what it’s really like to run a promotion for your course or program? In this episode of Your Million Dollar Side Hustle, I’m sharing a behind-the-scenes look at what it looks like to prepare for a promotion for Advisori Insider’s Pro, my signature program that has generated seven figures for the last four years.

I’m sharing how I prepared for it, exactly what I did, and what I worked on in order to get ready for the promotion. Next week, I’m going to give you an update on the actual results of the promotion.

The truth is, my promotions are pretty chill and relaxed because I don’t try to reinvent the wheel. I know what has worked in the past and I’m not afraid to repurpose wherever possible.


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In this episode, we discuss:

  • Why I repurpose as much as possible
  • The live training I do for each promotion
  • The three sets of emails I write 
  • How I build our ads

I hope you enjoyed this look at how I prepare for my January promotion! Make sure to come back next week to hear about our results. Remember, don’t fix something that isn’t broken. Repurposing content and reusing what already works, like I did,  is a great way to ease the stress of a big promotion. 

If you want to learn more about how I built my $1 million online course, make sure to take my free training here! To learn more about how I can help you inside of Powered by Passive Academy, you can learn more about it here.


Resources Mentioned:

Free Training: How I Built a $1 Million Online Course

Learn more about Powered by Passive Academy

30-day Free Trial of Kajabi, the number one tool I use in my business


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Episode 100. Why Some Entrepreneurs Self-Sabotage Their Success

Episode 99. The #1 Thing I’m Focusing on to Triple My Business

Episode 98. Do This if You Do NOT Want to Accomplish Your Goals

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hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.


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