Comparison vs Inspiration: The Balance of an Online Presence for your Business

We’re online every day for our business. Scrolling Instagram, socializing in Facebook groups and getting emails from other businesses. We are bombarded with everything everyone else is doing every day. Their successes, their glamorous lives, how amazing their business is doing.

You want to be happy for them, but sometimes you can’t help but compare where you are to where they are. We see the graphics on people’s Instagram that say, “Don’t compare your beginning to someone else’s middle!”, but we still can’t help it sometimes. Why does their business look so perfectly profitable?

Comment “me” down below if you’ve ever felt this way!

You’re not alone. It’s a struggle for many business owners every day. 

Social media is a highlight reel of people’s lives, but especially their businesses. They’re most likely not going to share their struggles with you or anyone else online because they are here to be aspirational for their clients or customers. But they are there. 

There are ways to follow those you admire online and feel inspired instead of discouraged by their progress. In the end, this is about you and your business and how to make the most of it. 

So remember these four things next time you find yourself comparing your business online.

They have the same struggles

I promise! That one person you follow and wish your business was everything their’s is, they have the same struggles you do as an entrepreneur. It might be hard to believe at the moment, but no business is without obstacles to overcome. 

Remember that you are colleagues and you both have a unique role in this world with your business and what you offer. 

Unfollow those who don’t inspire you

If you find yourself feeling bad about what you’re doing every time you see a certain account online or receive their email, unfollow and unsubscribe.

Maybe you followed them because you liked their style or wanted to see how they do things out of curiosity, but if that curiosity is harmful to you feeling confident about what you’re doing than you don’t need it in your feed or inbox. 

Follow those who inspire

Comparison and inspiration can look the same sometimes, but they are quite different. When you’re inspired by someone or something you feel motivated! Ideas a rushing into your mind, you feel rejuvenated to work on your business. Comparison can motivate you, but generally for the wrong reasons, like envy or doubt. 

Follow accounts that create that positive motivation so you know you’ll feel great looking at your feed every day. 

No one can offer what you have

The most important point to remember is that no one has what you have. They might offer a similar service or product, have a similar philosophy, but they aren’t you. People buy from you because of your X factor. They follow you because you have a perspective and a story that no one else has. 

When you find yourself comparing your business to someone else on the internet, remember that they have an X factor that will attract certain people and you have your own, and there is plenty to go around for everyone.

Having a business means constantly making sure our mindset is a place for us to thrive and focus on what matters for our business and those it serves. It’s a constant struggle for many of us, and that’s why I created Reset Your Mindset!

Until next time… stay ambitious.