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Episode 41. Overcome Your Limiting Beliefs With Mindset Coach Kate Crocco


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You WILL have to overcome limiting beliefs

No matter where you are in your business, whether you are just starting or you want to take your business to the next level, every single phase of your business requires you to overcome limiting beliefs and reset your mindset so that you can hit your next goals.


That is why I am so excited to introduce you to psychotherapist turned Mindset Coach, Kate Crocco! In this conversation, she shares the most common limiting beliefs and lies that hold female entrepreneurs back from success. Whether you are new to business or you are feeling stuck in growing your business, what Kate shares will help you overcome your own limiting beliefs! Let’s dive in!


Who Kate Crocco is

Kate Crocco is a psychotherapist, confidence and mindset coach and writer who mentors female leaders around the globe. She has coached thousands of women through one-on-one, group, and mastermind programs, as well as through her Confident Ladies Club community. Through her book and podcast, Thinking Like a Boss, she shares and equips entrepreneurs to stop believing the lies holding them back from success and to begin believing the truth that they are capable of turning their dreams into their reality. Kate’s mission is to empower women to go after their dreams by helping them break down the walls and fears that have been holding them back from greatness through lovingly challenging them to step into the best version of themselves. Kate currently resides in New York with her husband, her two sweet girls, and her rescue pup, Turbo.

How did you know it was time to start your own business as a mindset coach?

I don’t think that there’s a linear path for anyone right? Everyone has their own path that they take and it’s crazy and curvy. It’s funny though because those of us that have left a 9-5 to work for ourselves, we generally have a moment that we realize it’s time. For me, I hated going to work every day. All I could think about at work was my business. And then I felt like I was not giving a hundred percent to either of them.


What was something you had to overcome to grow your business?

At one point I realized that I couldn’t hide behind my Psychology Today profile anymore. I had to put myself out there and that was something that was so hard for me. I realized that I had to share my voice and as a therapist, I was taught to have a guard up between myself and clients. 


It came down to the benefits of sharing my voice outweighed what could go wrong. I just started to open up and share and the business started to grow, but it took awhile.


The first year of my coaching business I was able to bring in 6 figures, which felt really exciting and something new for me. But that was at the expense of my well being.


I was working around the clock and it wasn’t until I found out I was pregnant with our first that everything sort of came crashing down. Even if you aren’t a mom or not a mom yet, plase still slow down. Take the time to figure out how you can set boundaries with your clients and yourself so you can have a healthy dynamic with your business.


What changes did you make in your business to stay profitable but prioritize your personal life?

Focusing on income-producing activities only has been very powerful. What’s essential right now, cut everything else out. And that’s just what I started to do because I had no time. And I think it really helps us get clear on what our priorities are and what our boundaries are before or after having kids. You just can’t do everything.


After I became a mom I also had to shift my identity. I didn’t have time to coach as much anymore so I started to write. And little by little I got the idea for my book, Thinking Like A Boss.

Mindset is essential every step of the way

Whether you’re a side hustler or a seasoned entrepreneur, I bet you have discovered that being successful has a lot to do with having the right mindset. And no matter what stage of business you are in resetting your mindset can help reveal what shifts you need to take in order to hit the next step and level in your business. That’s why I’ve put together the 5 day Reset Your Mindset challenge. It’s completely free and it’s going to help you get clear on what you need to do in your business to reset your mindset, make the shifts that you need and help you reach the next level in your business. If you’re ready to hit that reset button, head to AnnaKonchar.com/FreeChallenge!

What are the limiting beliefs you see working with female entrepreneurs?

  1. I’m Not Qualified. So many entrepreneurs believe they need something they don’t have to be successful.
  2. I don’t have enough time, and
  3. I need to have it all together first


The last one is huge. The truth is I don’t think anyone actually has it together. I think that people appear like they have it together. And honestly the ones that sort of appear that way, I’m the most concerned about them. I love following Sarah Blakely of Spanx on Instagram. She’s a hot mess behind the scenes and it shows me that I don’t have to be perfect to show up.


I don’t have to be perfect to show up. Really, we’re all winging it.


How can we start feeling more confident?

I used to think once I became confident, life would be easy. I’ll have it all figured out. But what I realized is once you’re confident in one thing, there’s always going to be the next challenge.


Confidence is a muscle. It’s something we have to continually work on every day. The only way to build your confidence is through consistency. So putting yourself outside of your comfort zone in little ways every day is how you become more confident.


The best all-in-one platform

Do you know what platform truly helped me build my 7 figure business? Kajabi! Kajabi has everything that you need to build a digital product business. If you want to add passive income to your business model, then you have to check out Kajabi! You can set up landing pages, build automated sequences, set up webinars, and build sales pages! It does everything that you need, including payment and processing for your members, clients and customers. Kajabi is seriously what has made my seven figure business possible. And now you can try it and get a month free! All you have to do is head to AnnaKonchar.com/freemonth.


Connect more with Kate Crocco


Let’s chat more about this conversation with Kate Crocco over on Instagram – just DM me @AnnaKonchar! Until next time, stay ambitious.


This post may contain affiliate links, which means we receive a tiny commission from the seller at no additional cost to you, if you purchase from them. We only share products and services we have used, tested, and love ourselves!

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hi, i'm Anna!

I went from $200,000 in student loan debt to running a multi-million dollar online business in less than 5 years. Along the way, I realized Mondays can be great, stress doesn’t equal success, and you’re capable of more than you think. Now, I have the privilege of helping other ambitious individuals realize their potential and build their dream business and life.



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