There are so many things on your plate and everything seems important. But not every business task or investment is created equal.
The things that bring in PROFIT so you can grow and scale your business are the most important. Sometimes creating a LOT of content or posting on social media can be vanity tasks because less than 5% of our page fans and followers see our posts without putting money behind them. We are proud of what we created, but if no one sees what you’ve created, how much impact did it really make for your business?
Share a “YES” in the comments if you’ve ever felt like you put so much effort into creating content online and it doesn’t create sales. The sales you need to grow your business.
Like I said, if you really want to grow you’re going to have to pay to reach new customers and clients. But where should you put your money? Should you run search ads? Should you be on TV? Should you sponsor an event?
I have done it all — TV, radio, outdoor billboards, sponsorships, search ads, YouTube, you name it, I’ve done it.
And I can tell you…
Facebook and Instagram ads are how you reach people and make sales without wasting money reaching people who aren’t your ideal customer or client.
You’ve created a product or service you’re proud of, and people need to know about it. This is why I recommend Facebook and Instagram ads for almost every client and type of business.
Here are the top five reasons why I recommend Facebook & Instagram ads to almost every type of business, especially small businesses like local brick and mortars, service based businesses, and digital products, courses or memberships.
You can easily reach your customers and clients.
A lot of businesses believe the only way to reach a lot of people is by running TV ads. However, 74% of the US population use Facebook & Instagram and ¾ of them use it on a daily basis.
Also, when you are advertising on TV, radio or an outdoor billboard, you may be reaching a lot of people but a lot of those people aren’t your target customer. When you use Facebook and Instagram ads, you can find your ideal customer or client without that doubt.
You can follow up with people who have shown interest.
How do know if someone has seen your TV ad or print ad? How can you follow up with them to remind them about your products or services if they are interested?
You can’t! And the main problem with that is no one sees an ad once or visits a website for the very first time and immediately purchases. People need to be reminded.
With Facebook and Instagram ads, you can reach people who have liked one of your posts, watched one of your videos, shown an interest in one of your events, or visited your website and remind them of what you have to offer. This ability to remind them helps turned interested audiences into buyers.
You can optimize for the actions you want people to take
One of the coolest parts about Facebook and Instagram ads is that you can select the action you want your audience to take and optimize for it.
For example, want more people to watch your video? You can optimize for video views. Want more people to attend your event? You can optimize for event responses. Want more people to opt-in to your email list? You can optimize it!
Optimize for the specific action you want your audience to take means your dollars are working harder for your business.
They are cheaper than traditional advertising methods
There is a time a place for traditional advertising methods like TV and radio, but they are EXPENSIVE which prohibits a lot of smaller businesses from being able to use them because you have to spend thousands of dollars each month. With Facebook & Instagram ads, you’re able to reach the same amount of people for a lot less money.
You can easily make changes to improve performance
With Facebook & Instagram ads, you are provided with data that is updated constantly. This data can tell you whether or not your ads are helping you or not.
This feature lets you make changes quickly if things aren’t going well or increase your budget if you’re seeing great results.
They perform really well because they look like everything else
When watching TV, you know the difference between the program you’re watching and the commercial breaks. When you’re watching YouTube, you know the difference between the ad and the video content you want to view.
The biggest difference between Facebook & Instagram ads and any other type of advertising is that the ads look like everything else on the social media platform. This is unlike any other type of advertising and helps the ads perform better. You aren’t bugging people with your ad, your content is blending in with the content they enjoy.
Facebook and Instagram ads are your results-driven business tasks and can take your business to the next level. They are the way to get your content seen, build trust with your ideal client or customer, and remind them that what you have will help solve their problem!
And that’s why I created a free mini-course on how to use Facebook and Instagram ads to grow your business, even on a small budget! Click here to sign up for the free course:
[optin-monster-shortcode id=”wigk2htge9fzpuknvlwi”]Until next time… stay ambitious.
